Crowdsourcing partnership wins accolades for innovative gig-based service model which has boosted customer experience while reducing costs by 35%.
Limitless, the UK-based inventor of a SaaS platform offering AI and crowdsourced customer service solutions, has won ‘Best Innovation in Customer Engagement’ at 2018 Engage Awards for its successful partnership with Daily Mail Group. The award comes hot on the heels of Limitless being named as Rising Star at Deloitte’s UK Technology Fast 50 programme.
Limitless’ on-demand customer support platform allows Daily Mail Group to source CrowdService™ Ambassadors, who are loyal customers of its products and services and leverage their product knowledge to provide world-class customer support. Ambassadors, who are gig-workers, enroll on Limitless’s CrowdService™ app to answer customer queries, in exchange for cash rewards.
The programme launched in June 2017 and has since quadrupled in volume with Ambassadors handling over 1500 customer queries on a weekly basis. Ambassador numbers have grown three-fold and customer queries are answered in less than 10 minutes. Additionally, Customer Satisfaction has consistently been above 85%. This successful model has evolved to support a range of Daily Mail Group brands including:
- Mail Plus: The subscriptions wing of the business for its leading newspaper brands
- Mail Shop: the official marketplace for Daily Mail, offering a wide range of retail products
- MyMail: Daily Mail’s reward and loyalty programme in partnership with Nectar
Following its success, Daily Mail Group has since deployed Limitless Live Messenger™, an asynchronous peer-to-peer messaging platform, on its various product websites. This allows website visitors to also connect directly with CrowdServiceTM Ambassadors. Daily Mail Group is now successfully deflecting over 35% of digital enquiries giving its core Customer Service team more time to focus on more complex queries.
Beverley McIntyre, Head of Customer Services, Daily Mail Group says, “As a multinational media conglomerate, our focus is on improving customer experience through intelligent use of data, technology, and consumer know-how. Limitless’ gig-based customer service model fits in well with this vision of ours. Deploying CrowdServiceTM has brought us closer to our customers, allowing us to reward them as Ambassadors for their loyalty and brand passion. Our Ambassadors answer customer queries within 10 minutes, which is an unparalleled response time in the industry. At the same time, we’ve been able to reduce our cost to serve by 35%, while driving up our Customer Satisfaction scores. Overall, a win-win situation for us!”