Privacy Policy

We take you and your customer’s privacy seriously

Welcome to the Limitless privacy policy.

Limitless respects your privacy and is committed to protecting your privacy and personal data.

The information set out in this privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

This privacy policy contains 12 sections. The headings and sub headings below are for reference only and do not limit the scope of each section.

Updated Dec 2023

1. Important information

It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This privacy policy supplements the other notices and is not intended to override them. If you do not agree with any of this privacy policy then you should not use the Website.

Please note that Limitless may update and amend this privacy policy from time to time and any changes will be posted on the Website. This version was last updated on March 2021.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Our Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements and/or terms and conditions of use. When you leave the Website, we encourage you to read the privacy policy and/or terms and conditions of use of every website you visit.

By accessing and continuing to use the Website, you accept the terms of this privacy policy.

2. Who we are

Limitless Technology Group Limited (Limitless) is the controller and responsible for your personal data (referred to as “Limitless”, “we”, “us” or “our” in this privacy policy):

Limitless has developed a cloud based website / mobile app platform (Platform) through which we provide customer support services to a range of organizations. The Platform enables members of the public who are customers of these organizations (Customers) to ask questions in relation to the products and/or services of these organizations. We also enable individuals to use their expertise to answer questions and queries raised by Customers – these individuals are known as Experts (Experts). You can access information about and in relation to the Platform through the Website. Please note that we have a separate Limitless Platform Privacy Policy which sets out how the Platform processes personal data.

We are bound by applicable data protection laws in respect of the handling and collection of your personal data. Limitless is registered as a data controller in England and Wales, with the Information Commissioner’s Office (ICO).

We have appointed a data protection officer (DPO), who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy (including any requests to exercise your legal rights as set out in section 11), please contact us using the contact details in section 12.

3. What information does Limitless collect about you?

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identifiers have been removed (anonymous data) or data relating to a corporate entity.

If you visit our Website, or contact us to enquire about our services or are a making use of our services, we may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data includes first name, last name and title.
  • Contact Data includes email address, telephone number(s) and address.
  • Usage Data includes information and details about your visits to and use of the Website including, but not limited to traffic data, location data, weblogs and other such usage data, including any records of your correspondence with us via or about the Website, as well as your use of the Website for systems administration and quality control purposes.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, use of cookies or other devices to store and sometimes track information about you (more details on our use of cookies is set out in section 6 below) and other technology on the devices you use to access the Website.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you via the Website (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Our Website is not intended to be used by children and we therefore do not knowingly collect or process the personal data of anyone under the age of 18.

Customers and Experts

If you are one of the Customers using the Platform or you are interested in becoming and/or become one of the Experts of the Platform, please see the Limitless Platform Privacy Policy to understand how we may process your personal data.

4. How does Limitless collect your personal data?

We use different methods to collect data from and about you including through:

Direct interactions

You may give us your Identity and Contact Data by filling in forms or by corresponding with us via our Website, by email, telephone, post or otherwise. This includes personal data you provide when you:

  • contact us for further information via our Website;
  • subscribe to our publications;
  • request marketing to be sent to you;
  • enter a survey; or
  • give us some feedback.
Automated technologies or interactions

As you interact with our Website, we may automatically collect Usage and Technical Data about your equipment, browsing actions and patterns of use. We collect this personal data by using cookies and other similar technologies.

5. How does Limitless use information about you?

Limitless will only use your personal data when the law allows us to. The types of lawful basis for processing personal data that we rely on are:

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (see our Platform Privacy Policy for further information).

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Consent means agreement which must be freely given, specific, informed and be an unambiguous indication of your wishes by which you, by a statement or by a clear positive action, signify agreement to the processing of personal data relating to you.

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending our newsletters and/or marketing to you via email or text message. You have the right to withdraw consent to newsletters and other marketing at any time by contacting us.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below:

Purpose/activityType of dataLawful basis for processing (including basis of legitimate interest
To send you and keep you updated with information by email, telephone or mail about existing and new services and about special offers from us or about products and services from selected third parties that may be of interest to you.Identity data
Contact data
Marketing and communications data
To manage our relationship with you which will include:
A. Notifying you about changes to our terms or privacy policy
B. Asking you to leave a review of take a survey
Identity data
Contact data
Marketing and communications data
Necessary to comply with a legal obligation
Necessary for our legitimate interests (to keep our records updated and to study how individuals use our products/services
To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)Identity data
Contact data
Usage data
Technical data
Necessary for our legitimate interest (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)
Necessary to comply with legal obligation
To deliver relevant website content and measure or understand the effectiveness of the consent we serve to youIdentity data
Contact data
Usage data
Technical data
Marketing and communications data
Necessary for our legitimate interest (to study how individuals use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiencesUsage data
Technical data
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To process and deal with any complaints or enquiries made by or about youIdentity data
Contact data
Usage data
Necessary to comply with a legal obligation
Necessary for our legitimate interests to provide you with the best experience possible
To carry out Limitless’ obligations arising from any contracts entered into between you and usIdentity data
Contact data
Performance of contract (see the Limitless Platform Privacy Policy

6. Cookies

Limitless may obtain information about your use of the Website by using cookies or other such devices. Cookies contain a small amount of data information that is transferred to your computer’s hard drive. This helps us to improve the Website and to deliver a better and more personalized service.

If you disable or refuse cookies when using our Website, please note that some parts of our Website may become inaccessible or not function properly.

Cookies which are strictly necessary for the operation of the Website

Some of the cookies Limitless uses are essential for parts of the Website to operate and are already set. These are strictly necessary for the use of the Website by you and without them the Website cannot operate as intended.

The types of functional cookies we use are set out in the table below:

CookieNamePurposeMore information
PHPSESSIDPHPSESSIDTo store a simple message when a form is submitted that can be displayed on a different page. No personal information is stored in this cookie. Cookie expires when the user’s browser is closed.N/A
Google ReCaptchaPREF
We use reCAPTCHA solution for preventing spam requests on our public contact forms. The expiry is not set.https:// /privacy?hl=en
Cookie-lawcookie-lawThe cookie allows us to highlight that the website uses cookies giving visitors the option to either “accept” and the cookie bar will disappear, not to be shown for another year, or click “read more” which will take them to the Privacy and Cookie Policy webpage. The expiry is set to 10/06/2020.

Other uses of cookies (where you have consented to such use)

We only use (and store) non-functional cookies on your computer’s browser or hard drive if you provide your consent. You have the option turn off the non-functional cookies when using our Website if  you desire. Where you consent to us using and storing non-functional cookies as above, Limitless may also use such cookies and other such devices to compile anonymous, aggregated statistics that allows Limitless to understand how users use the Website and to help Limitless improve the structure of the Website (Limitless cannot identify you personally in this way). For example, Limitless may use such cookies and other such devices to allow Limitless to understand who has seen which pages on the Website, to determine how frequently particular pages are visited, to determine the most popular areas of the Website and generally in order to monitor usage of the Website.

Where you consent to Limitless doing so, Limitless may also use cookies and other such devices to:

  • allow you to carry information across pages of the Website and avoid having to re-enter information;
  • allow Limitless to tailor content to match your preferred interests or to avoid showing you the same content repeatedly;
  • speed up searches; and/or
  • within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so.

The types of non-functional cookies we use are set out in the table below:

CookieNamePurposeMore information
Google Analytics_ga
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. These cookies use an unique identifier for tracking purposes. The cookie is set to expire 2021-06-10.https:// /privacy?hl=en
Facebook Pixel Code_fbp
We use Facebook cookies to enable us to be more accurate in measurement and reporting when advertising on Facebook. It enables us to identify how many people are visiting the website and what actions they are taking after they click on an ad. The cookie expires on 2019-09-09.https:// /business/help/ 471978536642445
Quora Pixel Codem-bWe use Quora cookies to enable us to be more accurate in measurement and reporting when advertising on Quora. It enables us to identify how many people are visiting the website and what actions they are taking after they click on an ad. The cookie expires on 2035-11-09.https:// quoraadsupport /hc/en-us/articles /115010303387-What-is-the -Quora-Pixel-and-should -I-install-it-

Browser settings

Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies or to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this Website may not be available to you.

Find out how to disable/enable cookies by clicking on the “Manage Cookies” section of the Interactive Advertising Bureau UK website on the following link.

Unless you have adjusted your browser settings so that it will refuse cookies, or confirmed to Limitless that you do not accept Limitless’ cookies, Limitless’ system will issue cookies when you visit the Website.

7. Will Limitless share your information with third parties?

For the purposes set out above, Limitless may have to share your personal data with the following parties:

  • External Third Parties such as service providers who provide IT and system administration services; or professional advisors including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, legal, banking, accounting and insurance services; or HM Revenue & Customs, regulators or their authorities based in the United Kingdom who require reporting of processing in certain activities.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

For information regarding specific third parties used by Limitless in relation to the Platform, please see the Limitless Platform Privacy Policy

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. Where does Limitless store your personal data?

The data that Limitless collects from you will be stored on servers in the UK and the EU. The data that Limitless collects from you may be transferred to, and stored at, a destination outside the UK and the EU.

Many of our external third parties are based outside the UK and EU so their processing of your personal data will involve a transfer of data outside the UK and EU.

Whenever we transfer your personal data out of the UK and/or the EU, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government or European Commission adequacy decisions (as appropriate, depending on the transfer).
  • Where we use certain service providers, we may use specific contracts approved for use in the UK or the EU (as applicable) which give personal data the same protection it has in the UK or the EU (as applicable), these are known as Standard Contractual Clauses or SCCs.
  • Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK and/or EU.”

9. How does Limitless protect your information?

Limitless endeavors to take all reasonable steps to protect your personal data. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Where possible, Limitless uses industry-standard Secure Sockets Layer (SSL) technology to allow for the encryption of our personal data. Unfortunately, the transmission of information via the internet is not completely secure. Although Limitless will do its best to protect your personal data, Limitless cannot guarantee the security of your data transmitted via the internet; any transmission is at your own risk. Once Limitless has received your information, Limitless will use strict procedures and security features to try to prevent unauthorized access.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Where we have processed your personal data to provide you with marketing communications with consent, we may contact you at least every 12 (twelve) months, to ensure you are happy to continue receiving such communications. If you tell us that you no longer wish to receive such communications, your personal data will be removed from our marketing lists (but will be added to a “do not contact” list).

Where we have processed your data for any other reason (such as where you have contacted us with a question in connection with services), subject to the following paragraph, we will retain your data for 12 (twelve) months.

For information regarding the retention period of personal data when using the Platform, please see the Limitless Platform Privacy Policy.

In some circumstances you can ask us to delete your data: see section 11 below for further information.

In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

11. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights are detailed below

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us directly.

No fee usually required

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

12. Contact details

Our UK contact details are:

Full name of legal entity: Limitless Technology Group Limited
Company Number: 14938684
Email address:
Postal address: Ashton, Hillbrow Road, Esher, Surrey, United Kingdom, KT10 9UD

You can also email us with any questions, queries or complaints at You have the right to make a complaint at any time to the ICO, the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

For EU/EAA citizens our EU Representative contact details are:


Postal Address: EU representative, IT Governance Europe, The Mill Enterprise Hub, Stragreenan, Drogheda, Co. Louth, A92 CD3D, Ireland. 

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