This year’s Black Friday, Cyber Monday, and Christmas are going to be the busiest eCommerce events in history. And this increase in online shopping isn’t going to be short term, the behavioural changes driven by COVID-19 both from a consumer and a business perspective will continue long after the pandemic.
With this massive increase in demand, will naturally come a massive increase in competition for customers. Hear from Keith Weed and Gabe Reilly about how your brand can ‘win’ this holiday period by increasing your customer conversion, and adapt to consumer behaviour going forward by exploring:
- The seismic changes in the industry you need to keep up with, including the demand for a huge digital presence, authentic customer to customer conversations, and micro-influencers.
- The untapped potential of asynchronous messaging channels such as Messenger and Whatsapp, and their ability to scale and cut through the noise to your customers.
- How GigCX can help you tap into these opportunities, to boost your conversions by leveraging your current customers to engage and empathise with potential new customers.